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February Chapter Learning Event

  • Thursday, February 25, 2016
  • 10:15 AM - 1:00 PM
  • Airport Double Tree Hotel 5151 Wiley Post Way, Salt Lake City, Utah, 84116
  • 23


Registration is closed
10:15 AM

Vince Han, Mobile Coach LLC (LinkedIn profile)

The Keys to Crafting an SMS-Based Campaign to Reinforce Training

The prerequisite to effective training retention is gaining the attention of the student once they have left the training environment. This is a non-trivial challenge! The use of text messaging is an effective strategy to not only gain student attention but provide a means to reinforce training content and follow-up on key training objectives. In this session, we’ll discuss the various attributes in how to write a text message to yield the greatest user engagement after a training class. These attributes include message frequency, content personality, automation, personalization, and setting appropriate user expectations. We'll also discuss the dynamics of relying on employee mobile devices for a training-related use.


Lunch & Networking


Wes Stockmann, PerformUP (LinkedIn profile)

Making Your Work Count: The ROI of Learning & Development

Learning and Development costs money. So most anyone spending money on something expects a Return on Investment, but in the Workplace Learning arena, that is often difficult and time consuming. Wes Stockmann, Principal Partner at PerformUP will walk you through a case study of the ROI they did for one company to help senior leaders see the value—and continue the funding for—a substantial workplace learning program that has been in place for several years.

Topics and Speakers are subject to change without notice. Refunds may be issued up to five days before the event.

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