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ASTD Utah's May Event

  • Thursday, May 19, 2011
  • 11:30 AM - 1:30 PM
  • Marriott University Park 480 Wakara Way Salt Lake City, Utah 84108 1-(801) 581-1000


  • Free admittance to Sponsoring Company

Registration is closed

Rapid Analysis: 6 Questions to Get Things Moving

Marketing professionals have long relied on Albert Humphrey’s simple-but-useful SWOT analysis when time and cost prohibit a more in-depth analysis. And how often does that happen? As experts in training and performance, we must be nimble enough to scale our own approach to analysis in a similar fashion but without foregoing a systematic process. In this interactive session, participants will learn the six questions that constitute an “ANSWER analysis,” an approach to rapid needs analysis in learning and development that helps one gather and evaluate key factors before developing a solution. Using all or part of our ANSWER analysis tool can increase participants’ abilities to add value to their organizations and to develop solutions that are aligned to the needs and opportunities within their unique environments. In this way, they build credibility for their roles as internal consultants who help their stakeholders understand exactly how training and development contributes to the bigger picture.

In this session, we share case studies of the utility of the ANSWER methodology at several Fortune 500 companies. We will also complete an iterative, six-part, group exercise that allows learners to practice what they are learning.

About the Presenters:

Michael Noble, PhD, became Allen’s CLO in 2005. Michael consults with our major accounts and strategic partnersundefinedidentifying enterprise-wide targets and objectives, conducting various types of analyses, and recommending new technologies. He has presented at conferences for ISPI, ASTD, and the eLearning Guild. He currently teaches at the University of Utah.

Michael Hassett, PhD, brought 20 years of experience in education, technical communication, and project management with him when he joined Allen in 2006. He received his PhD in Rhetoric and Professional Communication from Iowa State and has been a professor at two major western universities. With Charles Kostelnick, he published Shaping Information: The Rhetoric of Visual Conventions (2003). Michael was a member of the 2008-2010 ASTD Utah Chapter Boards.

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