CHAPTER LEARNING EVENT
Sales Enablement: Improving Sales Performance Through Great Training
The greatest innovations and new products will fail if your sales force doesn’t understand them, embrace them, and sell them. In this session, you will learn the results of a comprehensive study conducted with the University of Northern Colorado that asked questions such as:
- What are the most important things salespeople need to know to sell new products?
- How should content be structured to maximize learning?
- What training delivery methods yield the best results?
- What are practical ways to make training “sales friendly?”
- What are the best ways to engage salespeople and motivate them to learn?
Specifically, the study identifies the most effective training design and delivery methods for product leaders, subject matter experts, and others responsible for training salespeople about new—and existing—offerings. Ultimately, by improving the product training process, salespeople will sell new offerings faster and more efficiently, and the risk of failed product launches will be greatly reduced.
Note: This is a virtual learning event. You will receive a registration confirmation with a Zoom link.
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Presenter: Roger Grannis
Roger Grannis has improved sales performance at some of the biggest names in business: GE, Underwriters Laboratories, Synchrony, Thomson Reuters, Wells Fargo, Pepsi.
Prior to forming GrannisGroup, in 2004, Roger spent 17 years at Gartner, where he contributed to growing revenues from $22 million to $850 million by building Gartner Sales University. He was the host of the Gartner podcast, Talking Technology, and emceed panels with business leaders such as Steve Ballmer, then CEO of Microsoft.
Roger holds a BA in speech and psychology from Willamette University and did post-graduate work in theatre and creative writing at San Francisco State University. Roger is president of the National Speakers Association, New England Chapter. He is a family man and outdoorsman; Roger and his son have backpacked more than 1,000 miles together.
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Reach out to Megan for registration questions.
Topics and speakers are subject to change without notice. Refunds may be issued up to five days before the event.
